What is social media marketing and its important for business

 Social media marketing (SMM) is the use of social media platforms and websites to promote a product or services . although the term E marketing and digital marketing are still dominant in academia , social media marketing is becoming more popular over internet and businesses. most social media platforms have built in data analytics tools which enable companies to track the program ,success, and engagement of ad campaigns. example of social media marketing include-

• Facebook marketing
• Twitter marketing
• Linkedln marketing 
• Google plus marketing 
•  Video marketing 
• Pinterest marketing                 

  

  SOCIAL MEDIA MARKETING

  
   

The importance of social media is undebatable . it is a powerful channel of marketing and game changer for any business  . it provides us the flexibility to communicate at both personal as well as business level .

                      Business owners can improve search media . this can be done at reduced marketing expenses. social media marketing is used for all the traditional marketing goals which are give below :

• To reach customers 
• Increase referrals or sales leads 
• build word-of-mouth
• increase sales of production or services 
• provides a mean of feedback
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• drive traffic to a business website or blog 
• develop new product or services 
• provides customer service     

                                                                The social media  was original developed as a tool for interaction   among people but as it grew ,businesses started gaining interest in using it to advertise their goods and services . 

                                       The fact that it is a platform of conversation and sharing of information .it can be used to market brands through services offered  by various social media services like Facebook , Google ,Twitter , Linkedln .However ,it has good impact on business ,it still has some serious issues to be considered.   

                           Social networking is a powerful instrument that can significantly benefit your business! It is an excellent approach to communicate with current consumers and reach out to new potential clients.

Entertain= Make use of your social media accounts to share material that your clients would appreciate.

Reach=To reach your target audience, use hashtags and social media influencers.

Engage= Interaction is at the heart of social media. Ensures that you are actually social and participate in the conversation. 

Since its inception, social media has been a phenomenon. With billions of individuals online, social media is a potentially lucrative platform for brands and enterprises to sell their products and/or services.
Social media allows company marketers to engage with customers as well as discover particular future clients. It humanises the "brand" and allows a company to disseminate its message in a more casual and conversational manner.

                                                Marketing is a technique used to tell customers about your products and/or services, who you are, and what you have to offer.

• You may utilise social media to provide an identity to who you are and the products or services you supply.

• You may use social media to build relationships with individuals who would not otherwise be aware of your products or services or what your company stand for.

• You can be more "human" to your customers. If you want people to follow you, don't merely talk about the newest product news; instead, share your personality with them.

• You may utilise social media to communicate and give the contact that customers seek.
• You may utilise social media to connect with clients who serve the same target market as you.

There are several ways that social media might impact your business:

• Social networking is simply one of many strategies to advertise your company. You cannot rely just on social media; it must be integrated with other marketing channels.

• Be yourself and showcase your individuality. When it comes to social media, there are no set rules; only you can establish what works best for you.

• Be constant, and if you don't intend to be consistent, don't do anything at all.

You may communicate directly with your target audience via social media. This is due to the fact that your audience knows who you are and may come to your private chat to discuss what you are marketing.

Customers can also provide feedback through social media. Unless the situation is serious, not everyone will go to their email to write you an email, but anyone can quickly leave a remark whenever they see your postings on social media.

Social media also helps to offer you a larger audience that you may not be able to contact easily.

These audiences are also divided based on their interests, demographics, and a variety of other factors.

The wonderful thing about social media is that the vast majority of users actively give information about themselves through their accounts. One of the most crucial and helpful pieces of information is their location, demographics, and interests/likes. This allows a company to target its advertisements to a certain population that is most likely to purchase their products or services.

Because social media is so engaging, SMM facilitates communication between a company and its customers. Customers will feel valued since their views and opinions will be heard. As a result, a company becomes more approachable and human.

                          

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